Casino Watch Focus has reported on the ongoing developments over a video game type mechanic known as loot boxes. Player, often children, spend money to gamble at receiving a mystery item from a box. This loot can sometimes be traded or sold for cash. Over 16 countries have either regulated it or called for studies. Most recently the FTC. In England, the House of Commons called loot boxes massive and addictive technology. The use has been primarily seen in video games but the idea has spread to YouTube. Both American and UK YouTubers are under fire for offering the ability for their viewers, mostly. The UK’s Telegraph explains:
Popular YouTubers have come under fire for promoting controversial games linked to gambling to young viewers. Jake Paul and Brian “RiceGum” Lee, who have 28.5 million subscribers between them, were among those criticised for posting sponsored videos showing them spending money on “loot boxes”.
Loot boxes, which appear in video games, prompt players to spend money in exchange for random in-game purchases. In new promotional videos, both Jake Paul and Brian “RiceGum” Lee clicked on online mystery treasure chests and revealed they had won real life objects including Apple AirPods and trainers worth $1,000.
MysteryBrand, the company behind the promotional videos, offers a real-life version of these boxes that can cost between $3.99 (£3.16) and $1,300 (£1,028) apiece. Each box contains a range of possible pre-selected items but a user has no idea what they will get until they have paid.
MysteryBrand is understood to have paid $100,000 for the videos, which were lambasted by the duo’s viewers as well as YouTubers Ethan Klein, Kavos and PewDiePie.
Given the size of some to these content creators YouTube channels, its somewhat surprising that they wouldn’t vet the loot box concept. Unfortunately, they didn’t with one even saying he didn’t think it’s a big deal at all. YouTube released a statement and pulled at least one of the videos and regulators have called this out as gambling. An online source reports:
YouTube has already pulled Hudson’s promotion from view, with a spokesperson saying: “YouTube believes that creators should be transparent with their audiences if their content includes paid promotion of any kind. Our policies make it clear that YouTube creators are responsible for ensuring their content complies with local laws, regulations and YouTube community guidelines. If content is found to violate these policies, we take action to ensure the integrity of our platform, which can include removing content.”
The activities of MysteryBrand are still being assessed by the Gambling Commission but the children’s commissioner for England has already come out against the service, telling the paper that this amounted to ‘gambling, plain and simple’.
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