Casino Watch Focus has reported on the many dealings with the NFL as it relates to gambling. For the longest time, the NFL has opposed sports betting and cited integrity concerns among others. Even as the Supreme Court legalized sports gambling, the NFL has been involved in lobbying efforts to keep gambling heavily regulated. There has been a shift where the NFL is engaging in name based marketing deals that allow casinos to use the NFL Shield, but limit how gambling can be mentioned. The Action Network explains:
On Thursday, the NFL announced that it signed a sponsorship deal with Caesars Entertainment to be the league’s first ever official casino partner. It was received by some as a sign that the NFL was finally coming around to cashing in on sports gambling.
It is and it isn’t. Caesars is doing the deal because they can use the NFL logo while promoting their brand. But they can’t do much more than that.
This isn’t a sports betting deal, it includes no rights to marks on boards at Caesars sportsbooks — physical or virtual. It’s not even a gaming deal: Caesars isn’t getting into daily fantasy.
It’s a money deal: Sources say the deal is worth $25 million a year and that it doesn’t include any provision for sports gambling, meaning Caesars wouldn’t automatically get a gambling designation.
One sports analyst reviewed their deals in this new gambling space, and has called out he league as being hypocritical with the actions, especially as it relates to players. The Action Network continues:
The NFL is playing a precarious game, allowing teams to do deals with casinos, and even sportsbooks, as long as they don’t mention anything about betting.
The decision by the NFL to go so slowly into the gambling space is a baffling one, from an outsider’s perspective. The NFL’s sports-betting shift is going to be the most embarrassing, which means Roger Goodell will end up eating more crow than any of his counterparts.
Remember, this is the same league that opposed players *even being in a Vegas casino*. Nearly 100 players were barred from participating in a football convention in Vegas back in 2015 because it took place in a casino.
In fact, players /still/ can’t promote casino properties. And now the league is doing a deal to … promote a casino property. Talk about hypocrisy. “NFL signing casino deal, teams signing casino deals and NFL players are still not allowed to do any endorsements with casinos,” a current NFL player texted me after I tweeted about the deal Thursday morning. “So messed up.”
For more information on the dangers of gambling, please visit CASINO WATCH & CASINO WATCH FOUNDATION